What is
D2CX Foundations?

D2CX Foundations by Inc42 is India’s #1 D2C mentorship program for founders in pre-launch stages. In your 6 weeks at D2CX Foundations, you’ll learn actionable insights, proven strategies and tactics from 15+ of India’s top 1% D2C founders & experts to launch your D2C brand and scale it profitably.

Through a robust curriculum, you'll master a horizon of topics including business model creation, launching your own online store, launching & scaling performance ads on Meta and Google, marketplace listing, and evolving your product.

By the end of the program, you'll have a clear business model, a tailored launch strategy, a growth plan to reach ₹25 Lakhs in monthly revenue, and an expanded professional network.

What Sets D2CX
Foundations
Apart?


At D2CX Foundations, we are equipping early-stage D2C founders with a structured approach, mindset, network, and hard skills required to launch their D2C brand and scale it to ₹25 Lakhs in monthly revenue under the guidance of India’s top 1% D2C founders & experts.

Live, Hybrid & Personalised Learning Experience

Harness the 80-20 philosophy at D2CX Foundations, focusing on the crucial 20% knowledge necessary for 80% impact. Get coached by India’s top 1% D2C leaders, honing skills that truly matter on your D2C growth journey.

Indulge in extensive learning in 6 weeks of immersive online sessions and conclude with a grand in-person convocation and D2C mixer for extensive networking.

Comprehensive Mentorship, In-Depth Workshops & Assignments

Receive specific insights on your approach through group mentorship sessions, and work through assignments tailored to your brand's challenges, with regular reviews and feedback.

With 15+ interactive sessions and masterclasses, D2CX Foundations offers a thorough understanding of D2C growth – from brand building and business models to growth channels and fundraising.

Become Part Of A Lifelong Community

Step into India’s dynamic startup ecosystem through curated community meetups, forging connections with top founders & investors. Enjoy membership perks like early invites to events, exclusive deals and discounts, and the potential to pitch at future demo days.

Become part of a community of driven and ambitious D2C leaders. Find co-founders, team members, and mentors, and navigate the challenges of entrepreneurship together.

Fellowship Outcomes

Create The Perfect Product Launch Strategy

Curate a successful launch strategy for your D2C brand under the guidance of India’s top 1% startup leaders.

Compelling Brand Positioning & Story

Identify your ICP & develop a compelling brand narrative that resonates with your target audience.

Build An Optimized D2C Website

Launch an optimised and high CVR Shopify website for your b2C Brand with a seamless user experience.

Create Robust Engagement & Retention Communication

Implement brand communications to engage multiple user segments landing on your D2C website. Nail repeat purchase rate and achieve high LTV.

Launch On Marketplaces & Quick Commerce

Achieve refined product listings across various marketplaces and quick-commerce platforms, enhancing visibility and sales.

Lifelong Community & Networking Opportunities

Build meaningful connections & become part of a robust community of passionate & ambitious D2C founders & experts.

Past D2CX Mentors

Learn from top 1%
D2C Founders &
Experts

Jatan Bawa

Perfora

Pritesh Asher

Juicy Chemistry

Renu Bisht

Commercify360

Ishan R

AppyHigh

Umang Maheshwari

Schbang

Chandra Bhanu

BeyondAds

Vedang Patel

The Souled Store

Ankit Singhal

Shadowfax

How is the
6-week Journey
Structured?

Each week of D2CX Foundations is carefully curated to take you one step closer to launching your D2C brand.

Live & Hybrid Program

Cohort Starts In April 2025

Week 1-5

Week

01

  • Understanding market and product opportunity for your D2C Brand
  • Learn how to use AI and other tools to understand market opportunity
  • Learn from top founders on how they built strong profitable brands by targeting white spaces in the market
  • Learn how to build a strong brand positioning and communication
  • Learn the secret sauce of crafting a perfect brand communication to build a high trust product

Week

02

  • Learn on how to create a seamless website experience at cost of pennies
  • Understand Website analytics and master shopify to build a seamless checkout experience for your users
  • Learn how to market nail social media and scale your brand organically on instagram, youtube, facebook
  • Learn how to create organic content efficiently at scale for your D2C BrandLaunch and setup your Shopify store in 2 weeks and start selling your products
  • Setup website analytics and optimise user experience to maximise conversion rates for your D2C Website

Week

03

    Performance Marketing- Meta and Google
  • Learn to launch your first performance marketing campaign and achieve a 5X ROAS
  • How to build and launch ad campaigns for meta and google
  • Deep dive into meta advertising- case studies and secrets of top growing brands and what works for them
  • How to choose the right performance marketing agency and build processes to scale efficiently. Get top resources and references to start your ad journey right
  • Google advertising and how you can achieve a 2X better ROAS than Meta
  • Nail the art of launching and scale google ads effectively for your D2C Brand

    Engagement and Retention
  • Setting up automated communications for your purchasing and website users
  • Get a checklist of top hygiene and retention communication campaigns to ensure brand trust and loyalty
  • Building a robust WA and Email communication channel for a personalized experience for your brand
  • Get access and learn from top case studies of D2C brands in Fashion, F&B, Beauty, Fashion and many more from experts, get top strategies used by top founders building their D2C brand
  • Get access to the right tools to efficiently build your engagement and retention communication for your D2C Brand

Week

04

  • Learn the how to manage operations from vendor sourcing to supply chain to warehousing
  • Learn how to optimize for RTO and Delivery
  • Learn how to build processes and setup seamless Last mile delivery operations for your brand at an efficient cost
  • Learn how to scale on Marketplaces like amazon, flipkart, Nykaa, Myntra and others
  • Get case studies from top brands who optimized operations in their 0-1 journey
  • Get case studies from top brand who launched and scaled on marketplaces and Quick commerce

Week

05

  • Learn business finance fundamentals to get product and financial metric trackers to scale profitability from Day1
  • Understand and build a strong Financial backbone to support business decisions by streamlining accounting
  • Get access to templates and trackers used by founders to launch and scale their products across multiple channels
  • Learn how to do reconciliation from all channels
  • Learn how to setup your own team, who to hire, when to hire and what you should keep inhouse and outsource depending on the stage of your company
  • Learn when to raise external funding for your D2C Brand, understand the secret sauce behind the unit economics of top funded D2C brands and why they get funded
Week 6

In-Person
Convocation

Showcase your D2C brand to your mentors and D2C leaders at the in-person convocation and establish meaningful connections with the who's who of the Indian D2C ecosystem.

Weekly
Schedule

Core Sessions

Weekly, Live Sessions Taken By Instructors And Session Experts

Timings

Friday

6:00 PM - 9:00 PM (IST)

Saturday

2:30 PM - 5:30 PM (IST)

Assignment Briefing

Weekly Assignments, Reviews And Feedback Sessions

Timings

Monday

8:00 PM - 9:00 PM (IST)

Working Session

Doubt Clearing Sessions Taken By Instructors & Experts

Timings

Wednesday

8:00 PM - 9:00 PM (IST)

Who
Is D2CX Foundations For?

You’re A
Great Fit If You’re:

  • Planning to launch your D2C brand online in the next 3-6 months
  • Generating monthly online revenue of less than ₹2 Lakhs
  • Taking your offline business online

You’re Not A
Great Fit If You’re:

  • Still at ideation stage & haven’t developed a prototype yet
  • Generating more than ₹2 Lakhs in monthly revenue from online channels

Application Process
& Program Fee

  • step 01
    Submit Application

    Complete your free application to get started.

    01
  • step 02
    Application Review

    Based on your application, our curation team will either shortlist or reject your profile. If shortlisted, you will be invited for an interview call where we will understand your ambitions and fit for the D2CX Foundations program.

    02
  • step 03
    Enrolment Fee

    If selected, you can secure a spot in the cohort by paying the enrolment fee (+18% GST).

    Round Deadline Course Fee
    Early Bird 29th March 74,999
    Round 1 5th April 79,999
    Round 2 20th April 84,999
    03

Program fee

INR74,999+ GST

  • Setup a seamless website on Shopify to launch your D2C brand
  • Foolproof your GTM strategy by nailing brand positioning and defining a clear differentiator
  • Crack PMF & get your first 100 customers during the program
  • Join a community of 200+ D2C founders; learn, collaborate and grow together
  • Kickstart your performance marketing campaigns and get on the track to becoming profitable

THE D2CX
Experience

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200+

HANDPICKED FELLOWS

40%

FELLOWS TRIPLED REVENUE IN 3 MONTHS

88

#1 NPS IN D2C MENTORSHIP PROGRAMS

50+

D2C FOUNDERS & EXPERTS

FAQ’s

FAQ’s

Get In Touch

Got any questions? Our team is here to help you out!

Program

D2CX Foundations by Inc42 is a 6-week hands-on program to help you level up your D2C game. Learn from India's top 1% D2C founders and experts through actionable insights, proven strategies and tactics on how to launch your a profitable D2C Brand and scale it efficiently.

The 6 week D2CX program will start virtually for the next 5 weeks followed by 2 days in-person final week. The in-person component will comprise the Orientation with Peers and Instructors, followed by 6 weeks of enriching online and offline learning. Conclude with a grand convocation and a D2C mixer for extensive networking.

You can apply to D2CX by completing the online application here. Our team will review your application and set up a 30-minute interview call with you. After the interview call, we’ll let you know on the final decision of your acceptance into the program.

Networking sessions will be hosted virtually periodically and during the in-person weekend Convocation in Delhi-NCR. You can always connect with your fellow peers via our D2CX community platform and Whatsapp group as well.

The cohort will be carefully curated to ensure diverse representation from industries, skill sets with one common passion – Launch your D2C Brand in 6 weeks. The fellows will tend to be Startup founders.

We expect every fellow to spend up to 6 hours every weekend attending sessions and another 3-4 hours across the week working on their group assignments.

The complete D2CX Foundations curriculum will be available soon on the website.

We’re constantly updating the website to showcase more details so this is the best place to keep yourself up to date. We will also be sending you regular updates over email if you’ve signed up.

Each session of the program is mandatory to attend. However, you will always have on-demand access to the recorded sessions for you to watch anytime.

Yes, you will be able to directly ask questions from the mentors in the Q&A part of every session.

We will be happy solving the doubts ourselves or connect you with an expert or the mentor who was leading the class.

We would not want your journey to remain incomplete and your class would hate to miss pitching with you and meeting you. We request you to plan in advance or talk to us about any challenges you may face.

We will form an exclusive group over Whatsapp and you will enjoy lifelong access to it.

We shall facilitate the Q&A and mentorship sessions during the cohort. During and post the cohort, we encourage you to build direct relations with the speakers and mentors, most of which would be more than happy to guide aspiring founders.

Yes, definitely. If your team has the conviction on your business plan, you can pursue fundraising from the investors you meet at the D2CX Brand Showcase.

Application & Enrolment

No, the application is free. Post shortlist you will be required to the pay the full program fee.

Yes, you will have the flexibility to manage your own travel and stay. We shall be sharing recommended locations and travel details mid-way through the program.

Sorry, there’s no special discount for Inc42 Plus members at the moment.

Since this is a highly-curated cohort, we are looking for people who are launching their brand in the next 3-6 months or founders who have already launched and are in pre PMF stage. Besides this the D2CX team will review each application via the form and interview call to approve them.

Unfortunately, the seat is not transferable. We encourage you to continue your journey. However, if you have unavoidable situations, write to us at [email protected] and we’ll try our best to find a solution.

You can write to us any time at [email protected] for anything related to D2CX.