D2CX Foundations By Inc42

Top Voices

Shark Tank
Brands on D2CX

Aayushi Agarwal Aoba

“After five years of building Erotissch, I thought I had a clear roadmap for scaling. But the D2CX program opened up new ways of thinking about growth — from sharper market insights to smarter financial planning. It felt like hitting refresh on my founder’s mindset.”

Aashish Jawa Personal Touch Skincare

“D2CX pushed me to go beyond surface-level tactics and truly understand my metrics, my consumer journey, and my distribution strategy. It helped me think more strategically about scaling and brand building — something I didn’t realize I was missing.”

Nishma Singhal Zoivane Pets

“The biggest highlight of D2CX for me wasn’t just pitching to investors — it was meeting other founders who were doing incredible things. From brilliant websites to seamless backend operations, every conversation opened my eyes to new ways of growing my own brand.”

A Founder to Founder Mentorship

Learn A to Z of Building
Your D2C Brand Right

ALUMNI

350+ Brands That
Scaled With Us

#1 D2C Program In India

D2CX In Numbers

350+ D2C Founders

88 Net Promoter Score

4X Average Revenue Growth In <6 Months

100+ Hours Of Live Sessions

6 Weeks Growth Program

Launch & Scale Your
D2C Brand in 6
weeks

Week 1 GTM & Brand Strategy

Week 2 Website & SEO

Week 3 Social Media & Influencer Marketing

Week 4 Performance Marketing & EnR

Week 5 Marketplaces & Logistics

Week 6 Finance & Fundraising

Beyond 6 Weeks Program

Lifelong Community
of Founders

In Person Meetups

Highly Engaged WhatsApp Community

Monthly Community Sessions by Top Experts

Beyond 12 Weeks Program

Lifelong Community of
D2C Founders

In Person Meetups

Highly Engaged WhatsApp Community

Monthly Community Sessions by Top Experts

D2C Deals worth

$1Mn+

Our Past Cohort

Packed With D2C Brands Like Yours

Our Mentors

Founders & Experts

Schedule

Learning That Fits
Your Schedule

Core Sessions

Pre-recorded masterclasses by top D2C founders and operators

Unlocks Every Friday

7:00 PM (IST)

Assignment Briefing

Weekly assignments designed to help you build playbooks step-by-step

Unlocks Every Friday

7:00 PM (IST)

Live Q&A

Bi-monthly live sessions with experts to clarify doubts and dive deeper

Alternate Tuesdays

6:00 PM - 9:00 PM (IST)

Exclusively For Founders

Who Can Apply?

Program Fee

INR19,999 + GST

INR 39,999 + GST 50% off

Start learning instantly, at your own pace
Launch & optimise your Shopify store in 2 weeks
Build your brand’s DNA, GTM, and first 1000 customers
Join a strong D2C founder community
Bi-monthly live Q&A sessions with top D2C founders & operators

India's No. 1 Program for D2C Foudners launching their brand!

4.8/5

Fellow Stories

Fellow Growth
Stories

Meet the family

Meet the D2CX Fellow Family!

Fellow Stories

Fellow Growth Stories

Testimonials

Top D2C Founders
D2CX Fellowship Program

D2CX By Inc42 wasn’t just another program, it was a place where we grew as entrepreneurs and as people.

Alishha Chouhan Founder - IKIRU

The cohort offered incredible insights from top-notch speakers, providing strategies and frameworks that have reshaped how I think about Cannavedic's future.

Jajati Mohanty Director at Cannavedic Pvt. Ltd.

These are highly curated, the best of the D2C founders in the country.

Chetan Bhatia Deck Story Guy | Building Pitchto.vc AI...

The best part? The incredible network of entrepreneurs I met along the way—conversations that helped me clear my vision and unlock new growth opportunities.

Ashish Jawa Founder @ Personal Touch Skincare...

Investors really help startups stay focused and on track, ensuring everyone works towards the same objectives, and to see the glimmer of something big happening, was truly delightful

Vanshikaa Oberoi Founder | The Fingerprint Labs

It was more than just a business event; it was a celebration of resilience and determination. I don’t think I’ve enjoyed that way in a long time, the way I did that evening, or even smiled as much!

Yashna Garg Founder @ Yugap Wellness | CMO @ testsxdwx

Throughout the program, I had the privilege of learning from and getting inspired by some of the sharpest minds in the industry

Vaibhav Kothari Founder/Chief Vision Officer @OMVAI.in..

The honest conversations, shared struggles, and idea exchanges with fellow founders have been truly eye-opening.The honest conversations, shared struggles, and idea exchanges with fellow founders have been truly eye-opening.

Devika BajajFounder @daivikmoringa | XLRI | Busin...

The D2CX from Inc42 was a true eye-opener. It provided deep insights into the direct-to-consumer ecosystem, helping me understand not just the fundamentals but also the nuances that differentiate thriving brands from struggling ones.

Gayathri Krishnan Founder Director @ Trim X

Accelerate through

The Ultimate D2C Experience

Workshops, Masterclasses, Networking

Deals

Exclusive D2CX Deals

$2,000 in credits for 1 year if you never raised funds // $350,000 in credits for 2 years if you did

$ 350,000

Cloud services by Google

20-50% off your monthly spend and up to $2k in credits (must be spending $1k+/month to be eligible)

$ 300,000

Amazon's cloud services platform

6 Months free on the business plan with Unlimited AI

$ 12,000

Organise teamwork and increase productivity.

75% off the annual Business Plan

$ 5,661

Centralize marketing and sales tools to increase your growth

$1000 in credits for 1 year

$ 1,000

Esily store and organize your data

12 months free on Teams plan

$ 636

A no-code solution for workflow automation

6 months free across all plans

$ 534

Create beautiful forms and surveys that actually convert.

Waived Stripe fees on your next $20,000 in payment processing

$ 500

Manage your online payments

Entry Into Hatch Programme & $500 Credits

$ 500

Hatch is DigitalOcean's global startup programme designed to support startups through technical training, mentorship and more

And many more...

FAQs

Frequently
Asked Questions

Get In Touch

Got any questions? Our team is here to help you out!

Program

D2CX Foundations by Inc42 is a 6-week Self Paced + Live program to help you build the foundations of a successful and profitable D2C brand. Learn from India's top 1% D2C founders and experts through hands-on insights, real case studies, and proven execution frameworks.

The entire program will run online through a combination of recorded sessions and live coaching calls. The final week features an optional in-person convocation and D2C mixer in Delhi-NCR.

You can directly pay and enroll from the program page. There is no application or pre-enrolment process.

You’ll be added to a private peer group and community WhatsApp channel. You'll also get opportunities to interact in live sessions and the optional in-person mixer.

The cohort is curated to include high-agency D2C founders, retail brand owners going digital, and aspiring operators launching their first D2C brand — all united by the desire to build fast, smart, and profitably.

Expect to spend 6 hours over the weekend for content and live sessions, plus 3–4 hours during the week on assignments and community engagement.

The complete curriculum is available on the website and downloadable via the program page.

Mentors and session details are being released on a rolling basis. You’ll receive email updates and in-app notifications as we go.

No problem. All sessions will be recorded and available for on-demand viewing throughout the program duration.

Yes, mentors will join live Q&A sessions, and you’ll have the chance to ask questions directly during those sessions.

You can post your questions in the community group or reach out directly during live sessions. Our team will ensure your queries are addressed.

You get lifetime access to the exclusive D2CX alumni community on WhatsApp and email.

While we facilitate all interactions during the program, you're encouraged to build personal relationships with mentors for continued guidance.

Application & Enrolment

There’s no application or interview. You can directly pay and enroll to join the upcoming cohort.

Yes. We’ll provide recommendations but all logistics are your responsibility.

Refunds are governed by our refund policy outlined on the website. Please refer to it before enrolling.